The 45-Days of Best Mode Challenge

A 45-Day Unstoppable Beast Mode Challenge consists of the following:

A 45-day Beast Mode Challenge is something I’ve used countless times in my life when I wanted to start something new, when I wanted to build a new habit that I knew would be good for me, and when I felt like I was stuck on a project and needed to unlock massive productivity. 

While it seems simple to say “Just do a 45-day Challenge!” the mechanics of doing a Challenge tap into all the core principles needed to bring change into our lives. Let me walk you through the mechanics of WHY this works.

Dream and Establish Belief

We talked about this in an earlier chapter. In order to bring change and be successful in our lives, we must dream big and establish Belief that what we dream is possible. But so often, dreams can be daunting and Belief can be just a tad bit beyond our reach. 

By looking at a 45-day window of time, you allow yourself to ask… “OK… What is a small and meaningful win that I can accomplish within this short period of time?” It also forces you to think… “If I have to worry about just this ONE thing and I wholeheartedly pursue it, could I do it?” 

By shrinking the problem space and going after a small step toward a larger goal in your life, by time-boxing it to just 45 days, something magical happens. Belief becomes just a tad bit closer to the span of your reach, just close enough for you to actually grab it.

Establish Commitment

Nothing happens in our lives unless we commit to it. When we commit, we pledge to put in the time toward it, we pledge to overcome the obstacles that stand in our way, and, most importantly, when we commit, we decide to focus on it.

The thing is that commitment doesn’t come for free. Commitment comes when we decide that our goal is a MUST instead of a NICE TO HAVE. This is why as part of a 45-day Challenge, we help you visualize and understand what accomplishing this goal would mean to you, how it would change your life. We also have you visualize what it would mean if you DIDN’T do it. How would you be negatively impacted by it? How would you fall behind in your longer-term life goals if you didn’t do this one important thing today and over the next 45 days?

By thinking through the repercussions on your life both in the short term and the long term, we help you conceptualize why this goal and this challenge is a MUST DO for your life, and thereby we help you drive commitment to your 45-day Challenge and goal.

Execute With Discipline

Accomplishing and winning in life is EASY. That’s right, I said it! The formula for winning is easy. Most of us, the DABBLERS, just don’t want to do it. My most favorite saying in the world is: “Discipline now versus Regret later.” Discipline is having the sustained routines established that allow us to continuously work toward our goals no matter what. 

And so, as part of the 45-day Challenge, we have you open up your calendar and establish work blocks where you will continuously work on your 45-day Challenge. No. Matter. What. That’s Discipline. That's Unstoppability. No matter the road blocks, no matter the competing priorities. We commit and establish the Discipline that we MUST work on this challenge and accomplish our goal.

Pause and Reflect

Very rarely in life do things go according to plan. In fact, for every great endeavor that I take on, I expect to hit roadblocks; I expect to learn about flaws in my plan and my approach. And because of these expectations, I always set aside time to pause and reflect. 

When we’re deep in the thick of things, we get so enamored in the details and knee-deep in the details, that we stop being able to see the forest for the trees. And because I expect this, I explicitly set aside time on Sunday afternoons to NOT DO WORK, and to instead just pause and reflect.

We’ll talk in greater detail about the practice of Unstoppable Sundays, where we pause and reflect, in a subsequent chapter. But I want you to flag this in your mind right now. As part of your 45-day Challenge, you will set aside time on Sundays to pause and reflect and just that. So that you can course-correct along the way.

You see. Here’s the thing. Being UNSTOPPABLE doesn’t get you to perfection. It’s that you get to a state of mind where, regardless of the roadblocks that you face, you find a way to overcome them and continue toward your goal. Pausing and reflecting helps you do exactly that.

Win and Build Momentum

You are going to accomplish your 45-day goal. I know it. Deep down inside, if you commit, practice Discipline, pause and reflect, and execute, you, too, know that you will. 

Have you ever noticed how the rich get richer? How do the winners just keep winning more? There is one simple reason for it: MOMENTUM. 

When you get a small win, you go after another win, and then another, and then another, and much like that unstoppable freight train from hell screeching along the tracks at full speed, you gain so much momentum that you keep winning more and more.

That's why these 45-day Challenges work. Each one  allows you to take a small step. A successful Challenge helps you FEEL what winning is like, and then your subsequent Challenges, one after another, start to build more and more momentum and you keep winning. 

Throughout the last decade, I’ve often finished one 45-day Challenge only to kick off another, bigger one. It’s an amazing feeling when you win. It is addicting. It is contagious. And these 45-day Challenges help you get unstuck from the patterns in your life that stop you from winning and help you build momentum to create one win after another.

Can you imagine where you’ll be five years from now, if you practice Belief x Discipline? I’ve done it for the past decade and this practice has brought me great fortune, great success, and, most importantly, fulfillment and the ability and freedom and wealth to do whatever I want and to effect the change I want to see in this world.